Assess the importance of marketing in the media area you have studied.
An important part of producing a successful movie is marketing, the promotion and selling of products or services. Marketing alters how the movie is viewed in the eyes of potential or current audiences. Thus, one of the most predominant parts of the process of making a movie is how the movie is presented/viewed. If marketing isn’t adaptable to all consumers, it will make or break a movie.
Ugly Dolls222q is a perfect example of what happens if a movie does not get good marketing. Only having one commercial aired during the “Puppy Bowl” will not reach their targeted audience because the majority of people are watching the Super Bowl, since both of these programs are aired at the same time. Another way the company promoted the movie was to make a website which would have a section to interact with the characters. In retrospect, it may seem like an upstanding way to gain awareness of Ugly Dolls, but if individuals do not know about the movie already, it will be unlikely that they will be informed about it. If the marketing team cross promoted with McDonalads, like making toys for Happy Meals, they would have been engaging with the viewers they wanted and also luring parents since children love the toys that come with the meal.
Beauty and the Beast is contradicting to Ugly Dolls. Maybe it could be that one of the biggest companies (Walt Disney Pictures) is involved or that it brings nostalgia to many adults, this movie has made 1.3 billion worldwide. Ignoring marketing, this movie would have been a hit seeing that Walt Disney is a powerhouse name within itself. There are a significant number of die-hard fans that would support anything that this company makes. Besides that, marketing began before the movie was even introduced to the public. One of the best marketing tactics was to have iMessage stickers. Majority of the population have Iphones or an Apple product, therefore people will subconsciously be aware of the movie and become intrigued. Other ways marketing was hidden is by promoting with companies like Twinning and Morgan Tyalor. Even though it was in everyday products such as tea and nail polish, it is different from seeing it in social media and tv. Having a new way of promoting this movie brings different types of people to watch it.
An additional movie that has big name companies (Marvel Studios and Walt Disney Pictures) is Guardians of the Galaxy. As previously stated, fanatics will be excited about this movie and even be a way of free promotion. Considering that there are five movies that involve Guardians of the Galaxy, there are people that buy merchandise. This also goes for any type of marketing. When people wear their merch, for example: shirts, hats or pins, they advertise the movie. Another marketing tactic is to collaborate with food companies. Dairy Queen made a special flavor and cup to advertise and the owners of Doritos added the promotion to their bags of chips. Having the promotion on products like these is a simple yet effective way to advertise a movie.
Even though it may seem that marketing has to be extravagant, tiny details can also impact a movie. For Furious 7, there was a special Red Carpet which “fans will be able to watch the trailer and ask the cast questions”. There was also a website created where they could “join the family.” This may not seem as a promotion of the movie, but fans like to have personal connections with their favorite celebrities. The intimacy assembles a bond and will attract new fans to the franchise. Additionally, an action based movie will have other ways to advertise. Universal Studios made a ride that surrounds Furious 7, people that enjoy going to theme parks will see the marketing and be interested in the movie because the ride is exciting and new.
All in all, marketing is the key to having a successful movie. As stated above, it does not matter how lavish or minuscule the promotion is for a movie. It matters when and how it is introduced.
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